Macrumors

Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019.

Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom's Guide, where they shared new insights into the MacBook Neo, AI, and spatial computing. Ternus and Joswiak made it clear that the ‌MacBook Neo‌ isn't your average low-cost device. Apple doesn't typically put a lot of focus on

iPhone accessory maker Casely reissued a recall for its faulty Power Pod wireless power bank (via The Verge) after one of the affected units resulted in the death of a 75-year-old woman and another exploded on a plane. Casely first issued the recall in April 2025 through the Consumer Product Safety Commission. At that time, the company sa

Apple's MacBook Neo has been a huge hit, and it's still in high demand over a month after it launched. The ‌MacBook Neo‌ is just $599, and with PC makers raising prices because of global RAM shortages, the Neo's low price tag and Apple allure are even more appealing. ‌MacBook Neo‌ orders placed today on the online Apple Store won't reach

Perplexity today launched Personal Computer, an expansion of Perplexity Computer that integrates with local files and apps on a Mac. Personal Computer was announced in March and was available on a waitlist basis, but it is officially rolling out today for Max subscribers. Perplexity Computer came out earlier this year, and it's an all-in-

OpenAI is making several updates to its Codex AI coding agent. Codex is now able to operate desktop Mac apps with its own cursor, seeing what's on the screen, clicking, and typing to complete tasks. Codex can run multiple agents on the Mac in parallel, without interfering with the user's own work. OpenAI says developers will find it usefu

In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the h

Amazon recently introduced a few new record low prices on the M5 MacBook Air, offering $150 off multiple models of the notebook. We've begun noticing that deals aren't as plentiful as they were over the weekend, so if you've been holding off now will be the time to get the M5 MacBook Air at these best-ever prices. Note: MacRumors is an affi