
Macrumors
Apple, iPhone, iPad and Mac rumors, news, tips and videos.
Google's $100 Pixel Price Hike and Trade-In Push Hint at Apple's iPhone 18 Pro Plans
Google raised the price of its latest smartphones compared to last year, and the increase may hint at what Apple will do with the iPhone 18 Pro models. All of Google's Pixel starting prices are $100 higher than they were last year. Pixel 11 - $899, up from $799 Pixel 11 Pro - $1,099, up from $999 Pixel 11 Pro XL - $1,299, up fr
Google Kicks Off Fall Hardware Season With New Pixel 11 Smartphones
Google today announced new products that compete with Apple devices like the iPhone and the Apple Watch. There are new Pixel smartphones with AI capabilities, a new foldable, and new wearable devices. Pixel 11 Pro Fold The Pixel 11 Pro Fold is thinner and lighter than the prior-generation Pixel Fold. It has a 6.5-inch OLED display when c
Google Unveils $29 Pixel Tag to Take On Apple's AirTag
Google today introduced the Pixel Tag, its answer to Apple's AirTag. Pixel Tag is Google's first item tracker, even though Google implemented an item tracking network two years ago that's been used by third-party devices. The Pixel Tag is made from stainless steel, and it is IP67 water- and dust-resistant. There's a built-in speaker that

Apple Wallet Could Soon Save Trade-In Quotes for 90 Days
Apple appears to be developing a retail trade-in system that would let customers save a trade-in offer to the Wallet app for up to 90 days, based on code seen by MacRumors. References to the system were found in an update to Apple's Guide app. Guide is used by Apple employees, Apple Authorized Resellers, and other sales organizations duri

Apple Hires Airline Exec as Vice President of Government Affairs
Apple hired former American Airlines executive vice president Nick Gatten as its new vice president of government affairs, reports Bloomberg. Gatten will take on some of the duties of senior vice president of government affairs Katherine Adams, who is retiring at the end of 2026. Gatten will report to Apple senior vice president and gener

iPhone 18 Pro: Apple Secures Lower Display Prices Amid RAM Shortage
Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's DealSite. For example, the report said Apple will pay LG and Samsung around $68 per OLED display destined for the iPhone 18 Pro Max, down significantly from the $110 to $120 that it paid those suppli

Apple Patenting Way to Improve Notification Summaries and 'Reduce Interruptions' Focus
A newly published Apple patent application describes a system for deciding, in real time, whether to interrupt what someone is doing on a device or leave them alone. The application was filed with the U.S. Patent and Trademark Office (USPTO) on February 5, 2026 and published on August 6, 2026, as spotted by patent tracking site Patentlyze

iPhone Ultra's Two Selfie Cameras Could Sit in the Same Corner
With Apple's upcoming iPhone Ultra there's been a lingering question over the exact placement of the selfie cameras in the device's folded and unfolded states – but today we may have stumbled upon the answer. Dummy units have suggested a top-centered cut-out for the selfie camera on the outer display of Apple's foldable, while locating t