Before Nike, Malaysia had its own sneaker giant

Name: Before Nike, Malaysia had its own sneaker giant
Uploaded: 2026-07-09 11:00:28+08:00
Duration: 1 min 33 s
Description: Before Nike and Adidas, Malaysia had its own sneaker giant.Most Malaysians under 30 have probably never heard of Fung Keong.Here’s how one of our biggest shoe brands almost disappeared.

Opinion

09 Jul 2026 • 11:00 AM MYT

Timothy Tiah

Before Nike, Malaysia had its own sneaker giant

Before Nike and Adidas, Malaysia had its own sneaker giant.

Most Malaysians under 30 have probably never heard of Fung Keong.

Here’s how one of our biggest shoe brands almost disappeared.