Braun Buffel was saved by a Malaysian company

Did you know this “German” wallet brand
was actually saved by a Malaysian company?

In 2011, Bonia Corporation Berhad stepped in with ~RM13 million.

But here’s the twist:

Most of it didn’t go to buying shares.
It went to clearing the company’s debt.

And in return?

They secured the growth engine outside Europe.

Today, the brand runs 100+ stores across Asia
with China alone accounting for 70+.

German heritage.
Malaysian strategy.