How do you market something nobody wants to hear about?

Personal finance is hard to make interesting.

So TNG eWallet decided to roast Malaysians instead 😂

And there’s actually a clever marketing strategy behind it: don’t make the financial product entertaining. Make the conversation around money entertaining.

If you’re brave enough, post your questionable spending habits on Threads and tag TNG eWallet.

See what they say about you 😂