This Malaysian "Biscuit Shop" has survived since 1856

Note: sorry I realise I got the family name wrong. It’s not Lim but Chng and Ooi families

Ghee Hiang has been around since 1856 — before Merdeka, and before Malaysia even existed. 🇲🇾

But here’s the part I didn’t expect.

For a brand most of us associate with tau sar pneah, a huge part of its business today actually comes from sesame oil.

Almost 170 years later, this Penang family business is still going. And its story might explain why some heritage brands survive while others disappear.