What car brands secretly know about Malaysians right now

You can actually learn a lot about the Malaysian economy…

…just by looking at how car brands are trying to sell cars right now.

A few years ago:
people bought cars because they liked them.

Now?
People compare fuel costs.
Monthly instalments.
Charging infrastructure.
Flood wading depth.
Resale value.
Maintenance.
Everything.

That shift says a lot about where buyer psychology is heading in Malaysia.

Went down to Sime Motors MotorExpo and it’s honestly one of the most interesting places right now to see how aggressively brands are competing for Malaysian buyers.

5th to 7th June
XOX Arena, The Arch Galleries KL