What happened to Power shoes?

If you grew up in Malaysia in the 90s, there’s a good chance your first sports shoes were Power.

They never disappeared.

You can still buy them today.

What disappeared was their cultural relevance.

Because the biggest sports brands stopped selling shoes.

They started selling identity, aspiration and a story people wanted to belong to.

Sometimes businesses don’t lose because their product got worse.

They lose because customers started buying something else.