Why companies are moving from Singapore to KL

For years, Singapore was the default place to run Southeast Asia.

Best infrastructure.
Best airport.
Best business environment.

So companies paid the premium.

But today?

Remote work, AI, and rising costs are changing the equation.

H&M moving its Southeast Asia HQ to KL may not be an isolated story.

What we may be watching is Southeast Asia splitting into two layers:

Singapore becomes the command centre.
Countries like Malaysia become the execution hubs.

And if this trend accelerates over the next decade…

it could reshape ASEAN’s entire business map.