Steve Bruce insists Newcastle United is still his "dream job".
Bruce is a divisive figure amongst Magpies supporters after his previous stint with local rivals Sunderland.
But Bruce has said there should be no questions about his loyalty to the Tyneside outfit.
"I am a fan myself," Bruce said on BBC Newcastle. "I want the best for this great club, which is to try and win something.
"I was like a kid in a sweet shop when I was offered it. It is my dream job.
"Winning a trophy has become difficult, because of the power of the top six, maybe top eight.
"I got to a cup final with Hull, Wigan have done it, Leicester have. The fans here want it more than any other team."