Song Yuqi, Tory Burch Brand Ambassador and I-DLE member, shines in the House’s Spring 2026 campaign. Bringing the collection to life, the ‘Giant’ and ‘FREAK’ singer took to a vinyl record store for the project — a nod to her musical background. The Spring 2026 collection continues to showcase Tory Burch‘s designs which not only redefine American luxury but also with a contemporary and global approach.
In the Tory Burch Spring 2026 campaign, Song Yuqi can be seen sporting the brand’s latest styles. They include the Romy family, beloved as an every day bag. The soft pebbled leather is popular for its spacious interior and for being lightweight. Additionally, there’s also the Charlie range of bags — functional and modern accessories now available as a relaxed drawstring and a shoulder bag.
Song Yuqi also stars in the social media series ‘TORY STORIES’, one that highlights her very own journey so far. The three-part project — with each instalment unveiled per day from 23 March to 25 March — is a look at Song’s start as well as how she fuses her passion for both music and fashion.
“Working on this documentary has been such a meaningful experience. I’ve always been inspired by Tory’s passion and dedication in fashion and supporting women — it reminded me why and how I started my music journey. I hope it encourages people to embrace their dreams and to hold on tight, because dreams worth chasing do become reality,” expressed Song Yuqi.
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(Photos by Tory Burch)
Note : The information in this article is accurate as of the date of publication.
