The biggest sale of the year (aka, Black Friday) is now just weeks away, but you don’t need to watch the clock until the event rolls around to upgrade your phone for less. The sale officially kicks off on 28 November, but, here, I’m rounding up the best early phone and contract deals that you can shop right now.
From tech to home appliances and beauty products, Black Friday sees discounts on a host of products. When it comes to phones though, we’re seeing discounts on both handsets and new phone contracts. So, whether you’re eyeing up a new iPhone, the latest Google Pixel or the Samsung Galaxy S25, Black Friday could be your next best chance to snap them up with a discount. But keep in mind not all deals are as shiny as they seem – I’d warn against being sucked in by cheaper introductory prices at the beginning of a contract.
Not sure which phone is right for you? Take a look at our expert guide to the best phones, where you’ll find hands-on reviews of top-rated models. We’ve also tested the latest raft of iPhones – from the Pro and Air devices to the regular iPhone – which were released in September this year.
Whatever you choose, it’s definitely with bookmarking this guide in the lead up to the sale. Here, I'll be sharing the best early phone deals as they drop, with a keen eye on both SIM-free handsets and contract offers.
Follow live: Latest offers and news in our Black Friday 2025 liveblog
The best early Black Friday phone deals to shop now:
- iPhone 17 with unlimited data: £20.67 per month, £25 up front, giffgaff.com
- Samsung Galaxy S24: Was £759, now £459, Argos.co.uk
- iPhone 16e: Was £549, now £479, Laptopsdirect.co.uk
- Samsung Galaxy S25 Ultra: Was £949, now £899, Ao.com
iPhone 17 with unlimited data: £20.67 per month, £25 up front, giffgaff.com
For £20.67 per month, plus an upfront payment of £37, you can walk away with the brand-new iPhone 17 and never have to worry about data caps again. Apple’s latest model is “one of the biggest upgrades for the regular iPhone in years”, according to tech critic David Phelan’s iPhone 17 review. This deal at giffgaff works out to paying just £11.50 per month for your unlimited data plan.
Google Pixel 10 Pro: Was £999, now £899, Amazon.co.uk
This top-notch smartphone is a great option for Android devotees. In my review of the Google Pixel 10 Pro, I found its AI features to be genuinely useful in day-to-day life. I was impressed with its premium-looking, stylish design, and its cameras captured stunning detail. Even better, with this generous deal at Amazon, it has £100 off.
Samsung Galaxy S24: Was £759, now £459, Argos.co.uk
Last year’s Galaxy S24 gets a £300 discount at Argos. While the newer S25 offers some fun new AI features, the older S24 remains a brilliant and fast Android phone with an impressive display and one of the best cameras available on any smartphone.
Samsung Galaxy S25: Was £799, now £579, Laptopsdirect.co.uk
Here’s £200 off the Galaxy S25, the standard-tier phone in Samsung’s latest range of flagship devices. Top-end cameras, the latest Snapdragon chipset, timeless and durable design, slick software and a range of fun colour options all mark this year’s S-series phones out as Samsung’s new best.
iPhone 16e: Was £544, now £509, Amazon.co.uk
Apple’s relatively budget-friendly iPhone launched earlier this year, but the device has already been reduced at Laptops Direct, ahead of Black Friday. This year's “most affordable iPhone is a lot more expensive than the iPhone SE was, but you get an awful lot more, from more storage to a bigger display that’s OLED and high-resolution,” said tech critic David Phelan in his iPhone 16e review.
Samsung Galaxy S25 Ultra: Was £949, now £899, Ao.com
Here’s a chance to save on one of Samsung’s most premium smartphones, the Galaxy S25 Ultra, with £50 off at AO. “Boasting the best hardware Samsung can muster, the S25 Ultra is very powerful,” I said in my round-up of the best Samsung smartphones. Its camera is superb, the display is “bright and brilliant” and it’s powerful enough to handle demanding tasks and gaming.
When is Black Friday 2025?
Black Friday falls on Friday, 28 November this year – the day after Thanksgiving in the United States. The deals will continue to roll out across the weekend and through to Cyber Monday on 1 December. However, if previous years are anything to go by, the offers will kick off a lot sooner and hang around a little longer after the official sale dates.
What phone deals can you expect on Black Friday?
Black Friday is a feeding frenzy for phone deals, with retailers such as Amazon and Currys slashing prices on SIM-free handsets. Last year, the biggest savings were on slightly older but still brilliant flagship models. One of the best deals of the sale was on the superb Google Pixel 8 Pro, for instance, which was cut by a massive 50 per cent.
It's also a busy time for network providers. Expect to see competitive contract deals from the likes of O2, Vodafone and EE, who will be out in force with lower monthly payments, reduced upfront costs or bonuses such as extra data to entice new customers.
Why you can trust us to find the best phone deals this Black Friday
At IndyBest, we test the top smartphones year-round to bring you launch-day reviews, assessing everything from camera performance and battery life to long-term value. This means we know a genuinely good phone deal from a dud, and we won’t recommend a discount unless the device itself is worth your money.
For more tips and tricks, read our comprehensive guide to the best Black Friday deals to expect