Online sports betting site Betano will become the ‘Official Sleeve Partner’ for Aston Villa ahead of the 2026/27 season after the club announced an extension of its partnership with Kaizen Gaming.
Betano have previously been a front-of-shirt sponsor for Villa since 2024, with the new deal moving the brand logo to the shirt sleeve ahead of the new season following the ban regarding betting operators as primary shirt sponsors.
A statement on the club website said that the deal will “continue a relationship which has been built on shared ambition and growth, resuming a focus on supporter engagement and community initiatives”.
Francesco Calvo, President of Business Operations at the club, said on the deal: "It is fantastic news that we will be continuing our partnership with Kaizen Gaming. Over the past two years, we have worked collaboratively on a number of different initiatives and look forward to further exploring new avenues for growth together.
“We are proud of everything we have achieved with Kaizen Gaming as Principal Partner and are excited about the opportunities that we can align on in the future.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, explained: "Our first two years with Aston Villa have been nothing short of extraordinary. We entered this partnership with total respect for this club’s immense heritage, and it has been a privilege to stand next to the team and its global fanbase during a historic period of success, culminating in winning the Uefa Europa League.
“Beyond football, Aston Villa is an organisation that deeply cares for its community and we are happy to support them. All in all, this partnership has been a natural fit, built around shared ambition, values and trust.”
