NEW player Bitstar Telecom Inc. (Bitstar) has launched enterprise internet services as the domestic telecommunications industry opens up to wider competition under the Konektadong Pinoy Act.
The company has begun serving businesses across the National Capital Region and plans to expand its coverage nationwide as it grows its network and customer base.
Bitstar enters the market as a digital-first internet service provider offering high-speed fiber connectivity for enterprises at competitive price points.
The company said it aimed to simplify the customer experience by digitizing the entire service journey from inquiry and onboarding to installation, account management and after-sales support.
"Digital customer experience ought to be more common for service companies, which is an opportunity for Bitstar to cater to the evolving needs of modern internet users," said Miguel Bitanga, Bitstar president and CEO.
"We use apps for everything else in our lives; our internet should not be any different," he added.
Bitstar is also positioning affordability as one of its key selling points in the enterprise broadband market.
"Affordability is also important for Bitstar customers because fiber internet is a relative commodity in other countries, but still a luxury for many businesses here," Bitanga said.
He added that the company wants to make reliable, high-speed internet more accessible to enterprises through competitively priced service plans.
Bitstar is banking on a hybrid network strategy that combines its own infrastructure with partnerships with existing telecommunications providers.
The service rollout comes amid a more open telecommunications environment following the passage of the Konektadong Pinoy Act, which seeks to encourage greater investment and competition in digital infrastructure and broadband services.
Bitstar said that its partnerships, digital-first operating model and competitively priced internet plans were intended to position the company as an alternative provider for enterprises seeking reliable connectivity without the complexity often associated with traditional telecommunications services.
