MANILA, Philippines — Global technology and lifestyle brands are gaining a wider foothold in the Philippines as omnichannel distributor Enable expands its local portfolio and brings together more than 15 international brands at its 2026 Tech & Lifestyle Conference.
The conference gathered industry partners, dealers and technology and lifestyle enthusiasts for hands-on experiences with products designed for work, creativity, travel, entertainment, home, productivity and everyday living.
Rather than focusing solely on traditional gadgets and electronics, the event highlighted how technology has increasingly become part of consumers’ daily routines, from capturing adventures and improving productivity to powering homes, enhancing entertainment and supporting outdoor activities.
Enable’s growing portfolio includes Oura, EcoFlow, Insta360, Raptor, Loop Earplugs, Skydio, Plaud, Yaber, Enabot, BOOX, WANDRD and RayNeo, among other global brands.
The company said the lineup reflects growing demand in the Philippines for smart, portable, connected and innovative products that address different consumer and business needs.
Among the brands showcased was EcoFlow, which offers portable power stations and renewable energy solutions; Raptor, which focuses on everyday-carry gear and travel essentials; and Insta360, known for its AI-powered 360-degree and action cameras aimed at creators, travelers and adventurers.
The portfolio also covers audio, enterprise technology and productivity.
Loop Earplugs offers hearing-focused products designed for focus and everyday environments, while Skydio develops autonomous drone technology for enterprise, public safety, inspection and industrial applications. Plaud, meanwhile, offers AI-powered voice recording and productivity devices designed to help users capture, organize and work with information more efficiently.
For home entertainment and digital work, Enable represents Yaber, which specializes in portable projectors and home entertainment solutions; Enabot, which develops smart companion and home robotics products; and BOOX, which offers Android-based ePaper tablets and eReaders.
Its other brands include WANDRD, which makes camera bags and travel gear; RayNeo, which develops augmented reality smart glasses; and Oura, whose smart rings provide users with personalized insights into their wellness and lifestyle.
Beyond distribution
Enable’s role goes beyond bringing international products into the country.
The company operates across retail distribution, e-commerce, marketing, enterprise solutions and after-sales support, allowing it to assist brands from their initial entry into the Philippine market through expansion and customer support.
Its omnichannel model gives consumers access to products through physical retail and online channels, while also serving business-to-business opportunities.
Steph Sison, co-CEO of Enable, emphasized that customer support remains part of the company’s responsibility after a product is purchased.
“More than bringing these brands to the Philippine market, it’s integral that we’re able to support our partners and end-consumers even after they make a purchase,” Sison said.
She added that Enable extends its after-sales support through TekMage, which serves authorized dealers and end consumers, including warranty servicing and product support.
The approach is intended to strengthen the connection between global brands and the Philippine market while giving Filipino consumers and local businesses greater access to emerging technology and lifestyle solutions.
The conference provided a platform for attendees to see how the different products could fit into various aspects of modern life.
Creators could explore tools for content production, professionals could test productivity solutions, travelers could check out portable gear, while businesses could look into enterprise technologies. Consumers could also explore products for home entertainment, digital reading, wellness and other lifestyle applications.
Enable said its continued expansion is driven by the goal of making global innovation more accessible in the Philippines as consumers and businesses increasingly incorporate technology into how they work, create, connect, explore and live.
Growing with the market
The company’s expansion also comes with an emphasis on its workforce.
Enable described itself as a workplace centered on collaboration, innovation and employee development, with opportunities for employees to work with its growing roster of technology and lifestyle brands.
“We encourage proactive collaboration and open communication inside the company, it helps people achieve their highest potential,” said Enable co-CEO Davide Conti.
“As the company is growing fast, there are various growth opportunities for everyone and we’re on the always on the lookout for the best talents to join Enable,” Conti added.
With its expanding portfolio and distribution network, Enable is positioning itself as a bridge between international brands and the Philippine market, while responding to consumers’ increasing interest in technology that is not only functional but also integrated into their lifestyles.
