England World Cup victory against Mexico gives pubs a sales boost

• England's World Cup victory over Mexico led to a significant boost for pubs and the wider hospitality sector across the UK.
• Heineken UK's managed pubs reported a 67 per cent increase in overall sales, with food sales up 81 per cent, cider 127 per cent, and lager 76 per cent.
• The busiest trading period for Heineken UK pubs was at 2 am GMT when the match kicked off, experiencing a 4,782 per cent year-on-year increase in total sales.
• UK high street footfall rose by nearly 150 per cent between midnight and 6 am, with regional cities, market towns, and historic towns seeing the largest increases.
• The AA issued a warning to drivers about the dangers of fatigue after disturbed sleep following the late-night match.

IN FULL

England recovers from World Cup hangover as pubs celebrate late-night sales boost