Haaland lookalike contest draws crowds in Miami after viral social media post

EntertainmentSports
15 Jul 2026 • 1:05 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Haaland lookalike contest draws crowds in Miami after viral social media post

  • A competition for Erling Haaland look-alikes was held in Miami, Florida.
  • The event was organised by beauty influencer Emma Kate Willman, who gained popularity for her resemblance to the footballer and a hair tutorial.
  • It took place on Saturday, 11 July, in the Brickwell neighbourhood, ahead of Norway's FIFA World Cup quarter-final match against England.
  • Contestants dressed as the Norwegian striker, with a Norway fan ultimately winning the competition.
  • The winner received two tickets to the World Cup quarter-final match at Miami Stadium.

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