After four years, the prince of Pop Justin Bieber has returned to music with his seventh studio album SWAG. On July 11, 2025, Bieber surprise-dropped the album, and in simple words, it is sweet, warm, and blissful. Once again, the singer switched genres, this time leaning into R&B for the deeply personal passion project. Here’s a full breakdown of the latest Justin Bieber album SWAG, a quick review, features, and best songs.
This is technically Bieber’s second R&B inspired album after Changes. And by the sound of it, you can say it was his soul project. The album reflects topics like his marriage, his love for his wife, and fatherhood. Additionally, Bieber also partnered up with many other artists for the album, his first since he sold his music catalogue in December 2022 and parted ways with manager Scooter Braun.
Beliebers (Bieber’s loyal fans) are ecstatic about his return to music with a new album. The album debuted at No. 2 on the Billboard 200, with 163,000 first-week units, while 16 songs entered Billboard Hot 100, led by “DAISIES”. Bieber also got 198.77 million on-demand streams, making SWAG release week his biggest career streaming week. It’s safe to say Bieber fever is still alive and well.
Review: Justin Bieber finds his old R&B soul with his new album SWAG
Bieber started his music career when he was only 15. The release of albums like My World 2 and Believe, coupled with his undeniable charm made him one of the biggest teenage global superstars the world has ever seen. His old music is an iconic part of 2000’s pop sound, but he constantly experimented with his sound over the years. And this time, Bieber has switched to R&B which was a huge inspiration for him in his formative years.
The album starts with a very promising track “ALL I CAN TAKE”, which combines echoing vocals and fast beats with synth sound effects. Next is “DAISIES”, which is the most popular song from the album and rightfully so. The song is addictive with soft vocals, a catchy tune, and personal lyrics blended with a romantic vibe. “YUKON” is a great driving song which is completely sung in a pitched-up voice. “GO BABY” is a beautiful love song written for his beloved wife Hailey Bieber, and how he will always be by her side.
“DADZ LOVE” is seemingly about his journey in fatherhood, but the most interesting part about this song is the drums, which is sampled from a clip of Bieber himself when he was only two years old and playing drums on a table. “SWEET SPOT” could’ve been a great hit; unfortunately, the Sexyy Red feature for this track just didn’t work. The album also has quite a few conversational segments with Biebs and internet personality Druski, including his recent viral meme sound “STANDING ON BUSINESS” which adds emotional value, if not musical, to the album.
Overall, it’s a 7/10 album, with multiple great tracks. It’s warm, soulful, and passionate. By the sound of SWAG, it’s clear that this album is unconcerned about linearity. However, the lyricism behind some songs can ring quite hollow if you compare them to Bieber’s previous works.
The main draw of the album has to be Bieber’s iconic vocals that have been part of Beliebers’ daily playlists for decades now. SWAG is not a perfect album; some of it is romantic, some of it is about what the singer aspires to be, and some of it still falls short – like normal everyday life.
Features and production credits on Justin Bieber’s seventh studio album SWAG
The album features multiple big names in its production credits.
Carter Lang – The American record producer and songwriter is best known for his production work on SZA’s albums Ctrl and SOS. He served as one of the key producers and lyricists for SWAG. He also worked on the soundtrack for Spider-Man: Into the Spider-Verse, with credits for “Sunflower”, performed by Post Malone & Swae Lee.
Dylan Wiggins – Dylan Patrice Wiggins is a Latin producer & songwriter based in Los Angeles, US. He is credited on most songs in SWAG for both producing and writing.
Eddie Benjamin – The young Australian singer-songwriter and music producer is close friends with the Biebers. The talented musician has a beautiful discography to his name, but he has also written and produced for artists like Meghan Trainor and Shawn Mendes previously. He also joined Bieber for his Justice World Tour in 2022. Benjamin received credits on most tracks on this album for both producing and writing. He also features on the title track “SWAG”.
Daniel Chetrit – The American DJ, songwriter and record producer worked on the album with the singer, and is credited in 14 songs of the album.
Dijon – The 32-year-old American gospel singer Dijon Prioleau has been an intricate part of this album in terms of sound. His Alternative R&B influence on the album’s sound is strong. He has also lent his voice to the track “DEVOTION”.
Mk.gee – Michael Todd Gordon aka Mk.gee is an American singer-songwriter, music producer, and multi-instrumentalist who co-produced the song “YUKON” pn the album.
Daniel Caesar – This is not the first time Bieber has worked with fellow Canadian musician Daniel Ceaser. The duo worked together for Bieber’s previous album Justice. For this album, he co-produced the song “DEVOTION”.
Lil B – American rapper Brandon Christopher McCartney, aka Lil B is featured on the track “DADZ LOVE”.
Druski – Drew Desbordes or Druski, is an American comedian, actor, and influencer who has three skits on the album with Bieber. The clips are basically of the two of them talking about the singer’s life and music.
Sexyy Red – American rapper Janae Nierah Wherry or Sexyy Red features on the song “SWEET SPOT”, for which she also has writing credits.
Cash Cobain – Cash Cobian features on the song “SWAG” along with Eddie Benjamin. Other than Bieber, the American rapper, record producer, and vocalist has also worked with Ice Spice, A Boogie wit da Hoodie, Don Toliver, and others.
Harv – American record producer Bernard Harvey, aka Harv co-produced and co-wrote the song “TOO LONG”.
Rick Founds and Marvin Winans – Christian singer songwriter Rick Founds and Pastor Marvin Winans collaborated for the song “FORGIVENESS”.
Songwriter Jackson Morgan, Canadian musician Tobias Jesso Jr., composer Michael Gordon, Eli Teplin, Gesso Morgan, singer and record producer Knox Fortune, Ashton Simmonds, and Kevin Rhomberg are also credited for their work on the album.
Best songs on the album SWAG
#1 Daisies
#2 Walking Away
#3 All I Can Take
#4 Go Baby
#5 Yukon
#6 Devotion ft Dijon
