lululemon has announced seven-time Formula 1 World Champion Lewis Hamilton as the brand’s newest ambassador. Through the partnership, lululemon will provide Hamilton with best-in-class products to power his everyday training, recovery, and lifestyle needs. Hamilton will also be working closely with lululemon’s Research & Innovation, Design, and Development teams on future designs and participate in global advocacy work.
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“lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Lewis in a press release. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”
Hamilton is one of the most decorated drivers in Formula 1 history with the most Grand Prix race victories, podiums, and pole positions. Heading into his first season with Ferrari, he’s currently tied with Michael Schumacher for the most World Championships.
Off the track, Hamilton is recognised as a style leader, never shying away from bold fashion choices. While racing for Mercedes, he became the face of Tommy Hilfiger, and his personal brand, +44, features collaborative apparel with the likes of artist Takashi Murakami.
His appointment at lululemon charts a new chapter in his legacy as he continues to advocate for various causes close to his heart including diversity and equity in motorsport and beyond. lululemon’s Centre for Social Impact will partner closely with Lewis’ Mission 44 Foundation to build a fairer future for young people through education, employment, and empowerment.
Lewis’ first global campaign with lululemon, “No Holding Back,” highlights the dedication it takes to be a champion. While showing a glimpse of the daily physical and mental training Hamilton endures, we’ll be introduced to lululemon’s latest men’s training apparel including pieces from the beloved Metal Vent Tech franchise.
At lululemon, Lewis joins a growing roster of global ambassadors that includes PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez, NFL Wide Receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Conor Bedard.
Images: lululemon
