CONFIDENT that Filipino cuisine can drive up tourism, President Ferdinand Marcos Jr. vowed to improve transport infrastructure to encourage travelers to explore the country’s rich gastronomy.
During his speech at the Michelin Guide Restaurant Ceremony for Manila and Environs & Cebu 2027 on Thursday, Marcos highlighted how food — which he said is a “language everyone can appreciate” — can generate tourists and create value chains that empower domestic food producers.
“Our country is known for our beautiful islands, our rich history and a vibrant culture. Now, our cuisine can become another reason for travelers to visit, explore our regions and to stay longer,” he said.
Reflecting on the international recognition of local establishments — including Bib Gourmand honorees and Michelin-starred restaurants — Marcos noted that food offers a universal medium to share Filipino culture and values with the world.
“When we launched the Guide last year, our goal was to promote gastronomy and tourism,” the president said. “We wanted to express who we are as a nation, as a people and as a culture in a language everyone can appreciate: food.”
Marcos underscored how a higher demand for Filipino cuisines can help empower local food producers. Citing establishments like Gallery by Chele, which features Indigenous Cordillera rice varieties, Marcos stressed how global exposure benefits micro, small and medium enterprises (MSMEs).
“Greater interest in Filipino cuisine can mean more opportunities for our farmers, our fisherfolk, food producers and our MSMEs,” he said.
To sustain growth in culinary tourism beyond major urban hubs like Manila and Cebu, Marcos committed to improving transport infrastructure and expanding connectivity across the archipelago.
He also pledged continued support for culinary education and skills development to help aspiring chefs and hospitality professionals compete on the global stage.
