Before Swedish slow TV hit "The Great Moose Migration" began airing on Tuesday, Ulla Malmgren stocked up on coffee and prepared meals. She doesn't want to miss a moment of the epic 20-day, 24-hour event.
"Sleep? Forget it. I don't sleep," she said.
The show, called "Den stora älgvandringen" in Swedish and sometimes translated as "The Great Elk Trek" in English, began in 2019 with nearly a million people watching.
In 2024, the production hit nine million viewers on SVT Play, the streaming platform for the national broadcaster.
The livestream's remote cameras capture dozens of moose as they swim across the Ångerman River, some 300 kilometres northwest of Stockholm, in the annual spring migration toward summer grazing pastures.
