Penang tourism chief champions cosplay as a tool for youth confidence

12 Jul 2026 • 11:04 AM MYT
The Sun Daily
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Cosplay’s role in empowering Malaysia’s youth

GEORGE TOWN: Cosplay can help shy and introverted young people build confidence while providing a platform for creativity and self-expression, said state Tourism and Creative Economy Committee chairman Wong Hon Wai.

He said cosplay, a form of youth subculture, should not be viewed through the lens of absolute “good or bad” but recognised as a form of self-expression that encourages creativity, develops practical skills and fosters meaningful connections among people from different backgrounds.

“Cosplay not only inspires the younger generation’s creativity and practical skills, but also enhances their abilities in areas such as costume design, character creation, photography and artistic expression,” he highlighted.

“More importantly, it provides a platform for young people to express themselves and build confidence, allowing many who may be naturally shy or introverted to step beyond their comfort zones and showcase their talents,” he said during the opening ceremony of the CosWorld Festival at Island 88 on July 4.

Wong congratulated the organisers on successfully staging the fourth edition of the festival, praising their dedication and commitment in providing a platform for anime and pop culture enthusiasts in Penang to connect, showcase their talents and share their passion.

“Penang is a city where diverse cultures converge and coexist harmoniously. Here, the traditions and heritage of different communities continue to thrive and be passed down from one generation to another.

“Penang continues to move forward with the times by embracing next-generation cultures and creative trends cherished by younger generations. The CosWorld Festival is a reflection of this cultural fusion and creative vibrancy.”

Wong added that despite cosplay’s popularity around the world, the culture continues to be misunderstood in many societies, sometimes being reduced to merely “eccentric dressing” or “attention-seeking behaviour”.

“In some cases, exaggerated character designs may lead to unfair perceptions and inappropriate labels being attached to the entire cosplay community.”

He said when developed in a healthy, structured and positive environment, cosplay could serve as a creative cultural activity that nurtures imagination, unlocks potential and strengthens community bonds.

He also highlighted cosplay’s ability to transcend ethnic boundaries, saying it has become a shared interest that brings together people from different backgrounds.

“Whether they are Malay, Chinese, Indian or international participants, they are able to come together on the same stage, united by shared passion, connected through characters and inspired by common interests.”

He said in a multicultural society such as Malaysia, cosplay serves as an opportunity for greater cultural understanding, social integration and meaningful human connection.

“If a mask or a costume can bring young people from different backgrounds together to appreciate and respect one another, then cosplay represents more than just entertainment and artistic expression.”

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