Global art toy brand Pop Mart has expanded its presence in Singapore with the opening of a new two-storey flagship store at Resorts World Sentosa, introducing Southeast Asia’s first Pop Bakery and the overseas debut of its mascot Twinkle Twinkle.
Located opposite Universal Studios Singapore, the standalone villa combines retail and dining in one immersive space. The ground floor houses Pop Mart’s collectible designer toys and exclusive merchandise, while the second floor is home to Pop Bakery, the dessert concept first introduced at the company’s Pop Land theme park in Beijing.
The Sentosa outlet is only the second permanent Pop Bakery location worldwide, following its flagship store in Aranya, China.
Originally launched as part of Pop Land, Pop Bakery transforms the brand’s popular intellectual properties (IPs) into themed desserts, beverages and interactive dining experiences. The Singapore outlet also features menu items created exclusively for the local market, incorporating familiar Southeast Asian flavours.
Among the highlights are the Twinkle Twinkle Tangy Coconut Mousse, Twinkle Twinkle Sweet Coconut Mousse, Go Around with Twinkle Twinkle Sea Salt & Coconut Popsicle and Pucky Xiao Long Bao Dessert, which blend Pop Mart’s signature whimsical designs with tropical-inspired flavours.
The opening also marks the first overseas appearance of Twinkle Twinkle, one of Pop Mart’s mascot characters. The character will make regular appearances at the Sentosa store through scheduled meet-and-greet sessions, while the launch celebration includes a special live performance.
To commemorate the opening, Pop Mart has also released a Singapore-exclusive Twinkle Twinkle and Merlion design alongside a range of limited-edition merchandise. Fans will also have the opportunity to meet the artists behind popular Pop Mart IPs Hacipupu and Chaka during exclusive autograph sessions.
Justin Moon, Pop Mart’s chief growth officer, said the new location was designed to offer fans more than a traditional shopping experience.
“This new store at Resorts World Sentosa brings our characters to life in a space where fans can shop, discover and immerse themselves in the Pop Mart universe,” he said.
Pop Mart first entered the Singapore market in 2020 and has steadily expanded its retail footprint over the past six years. The Sentosa flagship represents the company’s latest push to broaden its offerings beyond collectible toys by combining retail, food and character experiences under one roof.
The opening also strengthens Resorts World Sentosa’s retail and lifestyle offerings, adding another experiential attraction for visitors exploring the integrated resort.
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