THE Quezon City government on Sunday launched the La Loma Lechon Festival 2026, celebrating the district’s rich culinary heritage, deep faith, vibrant culture and thriving local businesses, Mayor Joy Belmonte said.
Belmonte was also expected to unveil the La Loma Gastronomic Map, highlighting the district’s top food destinations and strengthening its reputation as one of the city’s premier culinary hubs.
“The La Loma Lechon Festival is more than a food celebration. It reflects the heart of Quezon City — where culture, community, faith, and livelihood come together,” Belmonte said.
“When we celebrate La Loma, we also support our local businesses, tourism workers, artists, and lechoneros who keep this tradition alive for generations,” she added. Held alongside the feast of Nuestra Señora de Salvacion de La Loma, the festival honors La Loma’s identity as the 'Lechon Capital of the Philippines' while strengthening tourism, livelihood, and community pride, according to the city’s Public Affairs and Information Service Department (PAISD).
Anchored on the theme “Pamanang Lasa, Pamanang Pananampalataya” (A Taste of Heritage, A Legacy of Faith), this year’s festival features four major highlights: Lasa, Pamana, Likha, and Kabuhayan — showcasing the district’s food, faith, arts, and local enterprise, PAISD said.
Among the festival highlights are the Lechon Reinvented Cook-Off, featuring creative dishes from La Loma’s top lechoneros; a special cooking demonstration by Celebrity Chef Tatung Sarthou; the colorful Lechon Float Parade; and a massive community boodle fight.
The celebration would also feature the Grand Procession of Nuestra Señora de Salvacion de La Loma, traditional Filipino games, cultural performances, live entertainment, and a local bazaar featuring "lechoneros" and city-based small businesses, according to the local government.
The festival will culminate in a fireworks display, capping off a full day of tradition, flavor, and community celebration, it added.
QCitizens and visitors have been invited to experience the festivities, cultural showcases, and special lechon offerings at the one-day event held on Sunday.
