Newcastle United co-owner Jamie Reuben has given an interview outlining the club's transfer ambitions.
Reuben is aware of the importance of the upcoming summer window, as the club returns to the Champions League.
The Magpies do have a significant budget through its backing from the Saudi Arabian Public Investment Fund.
On signing top class players, Reuben told the Business of Sport podcast: "I think there was that expectation. I think the problem with that expectation is not what we've communicated, that this was a long-term investment strategy. Secondary, we were second bottom of the league, the only team in English football as of December last year not to have won a game.
Newcastle's co-owner added: "It's a correlation of what you're goals and ambitions are. So if you want to elevate the team, we've seen transfer prices keep going up so it costs money to bring in players. It seems like that will continue to go up, there might be blips but that seems to be on an upward track.
"In order to meet Financial Fair Play which we're adamant we're going to do, we're going to play by the rules. We're long-term investors, you need to invest in your stadium, you need to invest in your infrastructure, you need to invest in other non-footballing parts of your business to get the commercial revenue up in order to financially invest on the pitch and elevate your status which is a longer-term plan.
"Especially with some of the other clubs, you've seen the amounts they've spent. Financial Fair Play means we can't do that just yet, and so we have to make sure our pound really has to go farther than a Manchester City, a Chelsea, or a Liverpool."