Deputy PM launches RisSMart Strategic Plan 2030, aiming for RM30 million in sales from RISDA entrepreneurs by the decade’s end through an expanded retail ecosystem.
SHAH ALAM: Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi today launched the RisSMart Strategic Plan 2030, which targets the total sales value of products by entrepreneurs under the Rubber Industry Smallholders Development Authority (RISDA) to reach RM30 million by the end of 2030.
He said the plan reflected RISDA’s action framework on ‘game changer’ initiatives, positioning RisSMart as a strategic catalyst in expanding the market for rural products while strengthening the rural economy in a more inclusive, structured and high-impact manner.
“RisSMart is not developed merely as a conventional sales channel. Instead, it is built as a holistic retail ecosystem and marketing hub.
“This means what is being developed is not just outlets, but the entire value chain that helps rural entrepreneurs move from small-scale production to more sustainable commercialisation,” he said when officiating the RisSMart Grocer supermarket here.
Also present were Plantation and Commodities Minister Datuk Seri Dr Noraini Ahmad and RISDA chairman Manndzri Nasib.
Ahmad Zahid, who is also Rural and Regional Development Minister, said RISDA planned to open more RisSMart branches, including at highway rest and service (R&R) areas, through collaboration with PLUS Malaysia Berhad.
He said RisSMart offered quality goods at competitive prices, lower than other supermarkets.
“This is a smart move by RISDA. What we are concerned about now is the cost of living, prices of goods and overall product prices, which are currently affected by rising oil prices due to geopolitical factors and conflicts, which we hope will not be prolonged,” he said.
Meanwhile, Manndzri said RisSMart was developed as a comprehensive system encompassing entities such as RisSMart24, RisSMart Butchery, RisSMart Grocer, RisSMart Pit Stop, RisSMart Distribution Centre and RisSMart Processing & Distribution Centre.
He said the entire ecosystem was designed to serve as a marketing hub for local rural products, particularly from smallholder communities and entrepreneurs under RISDA’s guidance.
On RisSMart Grocer, he said it not only expanded retail operations but also created an integrated ecosystem linking smallholders and RISDA-guided entrepreneurs directly to the consumer market.
“This is what sets RisSMart apart from other brands. We are not just opening shops or supermarkets, but building pathways for rural communities to grow within the modern economic ecosystem,” he said.
