MANILA, Philippines — Robinsons Retail Holdings, Inc. (RRHI) said it would shut down all its "No Brand" standalone stores in the Philippines by end-June 2026, as part of efforts to streamline its portfolio and focus on higher-performing retail formats.
In a disclosure on Wednesday, the Gokongwei-led retailer said it would gradually wind down operations of its 11 No Brand stores over the next few months, marking the end of its partnership with South Korea’s Emart, which owns the "No Brand" label.
RRHI introduced "No Brand" to the local market in 2019 through a master franchise agreement with Emart, operating dedicated stores nationwide that offered private label products positioned as affordable alternatives.
The company said the closure aligned with its broader strategy to simplify operations and concentrate on formats that deliver “strong and sustainable returns.”
RRHI President and chief executive officer Stanley C. Co said the move reflected shifting consumer preferences and how customers were choosing to shop across its various retail formats.
“Our focus remains on meeting customer needs by providing relevant assortments in the most appropriate formats,” Co said, adding that the company remained committed to optimizing its store network.
RRHI said the closures were not expected to have a material impact on its financial performance, noting that No Brand contributed only about 0.2 percent to annual net sales and represents a small portion of total assets.
The 11 No Brand outlets also account for a minimal share of RRHI’s overall footprint of more than 2,700 company-owned stores as of end-2025.
These include supermarket chains, convenience stores and specialty retail formats, along with over 2,100 franchised drugstore branches under The Generics Pharmacy brand.
The company thanked Emart for its partnership, signaling a strategic shift toward strengthening its core businesses while rationalizing smaller and less impactful segments.
