Royal Mail confirms AI was used in Christmas ad

TechnologyLifestyle
9 Oct 2026 • 11:06 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Royal Mail confirms AI was used in Christmas ad

  • Lucy Vaughan, daughter of the late TV narrator Paul Vaughan, has accused Royal Mail of using an AI-generated replica of her father's voice in its Christmas advertisement.
  • Royal Mail confirmed the advert's voiceover was created using AI, but said external partners advised that it was generated via prompts rather than mimicking a specific individual.
  • Audio technology firm ElevenLabs denied creating a direct clone of Vaughan, but declined to comment on whether its AI model had been trained on his archived work.
  • Lucy Vaughan described the use of her father's voice as “outrageous”, saying he would have strongly opposed AI replacing human voiceover artists.
  • ElevenLabs has subsequently added Paul Vaughan to its No Go Voices list to prevent direct cloning, following growing pressure from performers for legal protections against generative AI.

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