A week after his history-making win at the Grammys, Bad Bunny marked another milestone by headlining the Super Bowl 2026 Halftime Show. The Puerto Rican star is the first artist to ever perform a Super Bowl concert entirely in Spanish—and he dressed the part, too, by wearing two custom looks from the Spanish fast fashion label Zara.
Bad Bunny took to the Super Bowl stage in a formal twist to the classic American football ensemble: he donned a cream white shirt with a tie, over which he threw on a sports jersey with the number “64” embroidered on the front. Some fans speculate that the number is a reference to 1964, the year that Bad Bunny’s mother was born. Others have pointed out that it could also refer to the 64th United States Congress, which granted US citizenship to the people of Puerto Rico.
The rest of Bad Bunny’s Super Bowl outfit followed the cream colour palette, including his leather gloves, and a pair of BadBo 1.0 sneakers from his Adidas collaboration. (The release date of the all-white Bad Bunny x Adidas shoes has yet to be announced.)
To complete his look, Bad Bunny wore a pair of wide-leg, high-waisted trousers, which he accessorised with a rope belt. The belt comes with cultural connotations: it nods to the jíbaros (or farmers) of the Puerto Rican mountainside, who used rope to hold up their pants.
Significantly, Bad Bunny opened his Super Bowl show by walking through a sugarcane field on stage, surrounded by dancers in all-white outfits inspired by those traditionally worn by Puerto Rican farmers. With the rope belt tied around his waist, Bad Bunny seems to suggest that as much as he is the star of the show, he is still one of the people. (His choice to wear outfits from Zara, an accessible fashion brand, instead of luxury brands like Schiaparelli or Prada, which have dressed him before, may also be intended to drive home that message.)
After all, unity was emphasised in the trailer for the Super Bowl show, where Bad Bunny was filmed dancing with people of all ages and races. Unity is also a theme in his acclaimed album, DeBÍ TiRAR MáS FOToS, for which he collaborated with various Puerto Rican artists.
Later on in his halftime show, while performing with surprise guest Lady Gaga, Bad Bunny ditched his football jersey for a cream Zara suit featuring a boxy, double-breasted jacket with broad, padded shoulders. With its exaggerated silhouette, the DtMF singer’s look may be a nod to the Zoot suit—a style from the 1940s that was embraced by the African American and Mexican American communities in the US as a symbol of cultural identity and rebellion against racial discrimination in the country.
As we know, Bad Bunny is not one to shy away from making a political statement—be it through his music, his style or his public appearances. He used his Grammy acceptance speech to denounce ICE and the Trump administration’s violent immigration crackdown, before encouraging Americans to fight back “with love”.
At the Super Bowl 2026 show, Bad Bunny doubled down on his message with a billboard that flashed the following quote from his Grammys speech: “The only thing more powerful than hate is love.”
Note : The information in this article is accurate as of the date of publication.
