UNIQLO is set to launch its first hijab collection in Malaysia on 17 August, marking the brand’s entry into the modest wear category with a range designed for everyday comfort and versatility.
Rather than following seasonal fashion trends, the collection centres on fabric innovation, an area long associated with the Japanese retailer’s LifeWear philosophy. The debut range comprises three styles — the AIRism UV Protection Hijab, Georgette Hijab and Satin Hijab — each offering a different look and feel to suit varying lifestyles and personal preferences.
Developed with Malaysia’s tropical climate in mind, the collection prioritises breathable fabrics, lightweight comfort and ease of wear. The AIRism UV Protection Hijab is designed for everyday performance, while the Georgette and Satin options offer alternatives for those seeking different textures and styling possibilities.
All three styles will retail at RM59.90 and will be available at all UNIQLO stores nationwide as well as through the brand’s online store from 17 August.
To coincide with the launch, UNIQLO has teased a campaign featuring three well-known Malaysian personalities, each showcasing their own interpretation of contemporary modest dressing. Their identities, along with the full campaign imagery, will be revealed when the collection officially launches.
The introduction of the hijab collection marks a notable addition to UNIQLO’s Malaysian offering, reflecting growing demand for thoughtfully designed everyday essentials that combine functionality with understated style. Staying true to the brand’s design philosophy, the collection places equal emphasis on comfort, practicality and fabric technology, offering a new option for women seeking versatile pieces for daily wear.
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