Soft colors, playful textures and a dessert-inspired palette took center stage as Vice Cosmetics unveiled its new aura mochimo collection through a two-day immersive pop-up event in Makati.
Held at Guijo Studios, the venue transformed into what the brand called the aura mochiverse, a kawaii-themed space designed to reflect the collection’s focus on softness and playful charm.
Visitors stepped into a pastel-toned environment that mirrored the aesthetic of the makeup line itself. The pop-up was arranged like an interactive playground, allowing guests to explore different stations while discovering the products.
Near the entrance, capsule-style vending machines formed the gacha treat station, where attendees could spin for prizes that included product kits, desserts and even an Instax camera. Nearby, the moments of joy wall invited guests to sketch playful “mochi-fied” versions of themselves.
At the center of the first floor was the aura mochimo loop, a display area where guests could swatch and test the new collection for cheeks and eyes. Shelves at the mochiverse shop offered limited-edition merchandise tied to the event, including fluffy socks, a quarter-zip sweater, a mochiverse tote bag, and a bucket hat.
Interactive elements continued throughout the space including the mochi mood mirror served as a photo spot for guests to capture their “mochi-coded looks,” while a sweet treats station offered dessert-inspired snacks such as mochi melts and matcha drinks.
The experience extended upstairs, where visitors could customize keychains at the puffy charm bar or browse collectible pins at the “pin me softly” wall. A second sweet treats station featured a mochi donut, while the mochi moments with Instax photo booth allowed guests to take instant photos as souvenirs from the event.
The pop-up centered on the new aura mochimo makeup collection, which features soft textures and dessert-themed shade names.
The line introduces 12 soft bouncy blushes designed to feel plush to the touch while delivering buildable color. The shades include cream luff, a warm beige; mauve cloud, a nude mauve; butterscotch, a nude beige; peach soufflé, a roasted peach; mochi mousse, a dainty nude; biscotti, a cinnamon spice; cotton candy, a pastel pink; whipper berry, a dusky rose; blushmallow, a rosy beige; strawberry jam, a cupid pink; praline, an almond rose; and red bean, a muted berry.
Completing the cheek lineup are three bouncy highlighters in sakura (rosy), honey (champagne), and vanilla (pearlescent), along with soft bouncy brontour shades sesame (light brown), maple (medium brown), and cinnamon (warm brown).
For the eyes, the collection offers four soft touch eyeshadow quads: strawberry shortcake, caramel crepe, pink parfait, and honey tart.
The line also includes several tools designed to match the collection’s soft aesthetic, including the chisel and snatch contour brush, diffuse and blur cheek blush brush, glow and lift highlighter brush, mochi puff squishy blending puff, and the eye touch brush set.
After its Makati debut, the aura mochiverse experience will appear again during Beautycon 2026 at the SMX Convention Center from March 19 to 22.