This year, Rolex reached a new milestone with the Oyster Perpetual Land-Dweller. Presented at the Watches & Wonders 2025 alongside its other precious metal variants as well as other creations, this new Rolex model marries aesthetics with functionality — making it a timepiece fit for every occasion.
With every showcase at Watches & Wonders, Rolex’s objective is simple: to embrace the creative spirit, and to drive innovation in all areas of the art of watchmaking. Enter the new Oyster Perpetual Land-Dweller, a timepiece that truly represents the culmination of the brand’s expertise. Offering outstanding performance fit for every occasion, the Land-Dweller aims to bring a sense of harmony between the wearer and their world.
A Revolutionary Escapement: Oyster Perpetual Land-Dweller
Speaking of ‘revolutionary’, the Land-Dweller is a watch of stunning calibre fitted with a bracelet that flows seamlessly from the case. The design is a real beauty to behold. The watch’s bracelet and case meld perfectly in a continuous line, in a new silhouette known as the Flat Jubilee, accentuated by technical satin finish and polishing. A true state-of-the-art piece, the watch features an escapement that lives up to Rolex’s innovation. The main ‘unseen’ star of the timepiece is the calibre 7135 — entirely developed and manufactured by Rolex — which houses the Dynapulse escapement. The escapement has its perks: it’s lightweight, virtually insensitive to magnetic fields, and has much greater energy efficiency compared to traditional escapements. To top it off, this movement can be admired through the transparent case back, in its gleaming yellow-gold oscillating weight and delicate Rolex Côtes de Genève decoration on the bridges.
The dial has a timeless, nature-inspired honeycomb motif, and the watch is offered in two diameters: 36mm and 40mm. The watch is available in a white Rolesor version or in 18ct Everose gold with an intense white dial, and also in 950 platinum with an ice blue dial.
The Perfect Match: GMT-Master II
The first ceramic dial on a Rolex makes its appearance on an 18ct white gold version of the Oyster Perpetual GMT-Master II. Crafted from the same material with the same green colour and lustre, this new Cerachrom dial and the daytime half of the green and black bezel insert mirror each other perfectly. The version presented at Watches & Wonders this year is fitted on an Oyster bracelet with an Oysterlock safety clasp and has an additional hand that displays a second time zone. Fellow travellers, rejoice! The GMT-Master II can help you attune the changing times on your journey to the temporality of others.
A Fresh Look: Meet the new Oyster Perpetual(s)
It’s all sandy beaches and pastel colours with the new faces of the Oyster Perpetual. The Oyster Perpetual 28 is now available in a new lavender dial, while the beige dial is presented on the Oyster Perpetual 36. The Oyster Perpetual 41 — a model whose proportions have also been slightly reworked to a redesigned case and a slimmer Oysterclasp — is now introduced with a pistachio dial. These soft new dial colours that have joined the range have a single purpose: to be a simple, reliable and robust watch that looks good on every wrist.
The Geometry of Elegance: Perpetual 1908
Last year, Rolex introduced the Perpetual 1908 in 950 platinum with an icy blue dial. This year, solid gold makes a strong comeback. Supple and light on the wrist, the Perpetual 1908 in 18ct yellow gold is now available on a bracelet fashioned entirely in this precious metal. With its impressive seven-piece link bracelet, the geometry of elegance on the 1908 is unmatched — while still paying homage to Rolex’s watchmaking tradition.
Light and Shade: Oyster Perpetual Datejust 31
As this is the year of many firsts, Rolex introduces its first ever red ombré dial on the new Oyster Perpetual Datejust 31. As fiery as it is sparkling with its diamonds set on the bezel and dial, this timepiece is a real one-of-a-kind beauty — especially when presented on the model in 18ct yellow gold. This is a stunning play on shadows, where the watch dial appears to come alive and shows different faces according to the intensity of daylight or the darkness of the evening.