Why Nike has upset Parkrun walkers with its new ad campaign

21 Apr 2026 • 11:50 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Nike has been criticised for a controversial advertising campaign at Parkrun locations in London, including Brockwell Park and Peckham Rye.
  • The ads, with slogans like 'You didn’t come all this way for a walk in the park', are accused of 'shaming' walkers and promoting 'elitist messaging'.
  • Kirsty Woodbridge, Parkrun’s head of public affairs, expressed her dismay, stating that people 'DO come for a walk in the park' and are welcome.
  • Parkrun chief executive Lil Duggan reiterated the charity's inclusive ethos, welcoming all participants regardless of pace or ability.
  • Nike previously removed similar 'exclusionary' adverts in Boston, US, ahead of the city’s marathon last week and issued an apology.

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