YouTube star KSI explains why he’s invested in football club

FootballSports
4 Mar 2026 • 2:55 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

image is not available

  • YouTuber and influencer KSI has become a shareholder and strategic partner in National League South club Dagenham & Redbridge.
  • KSI, who has 75.3 million followers across social platforms, has outlined ambitious plans for the club, targeting eventual promotion to the Premier League.
  • He revealed he has been secretly watching the Daggers' games on YouTube streams for months and plans to attend their upcoming home match.
  • John Grabowski, commenting on the news, stated that KSI's involvement is transformative for the club and aligns with their ambition to build a unique club relevant globally and locally.
  • This investment follows the club's recent takeover by Happy Fan Group Ltd, which also includes former England footballer Andy Carroll among its investors.

IN FULL